The product our group chose to advertise was a chest of drawers made by Steve Mclean for his Technology product. We chose this product, because we felt that they looked more interesting than a table and the design of the drawers looked fresh and appealing to different age groups.
We decided to make an advertisement for the drawers that will make customers aware of the product. Our group made objectives which, if followed, would help us make the advert more succesful. The first objective was to create customer awareness of the product (Drawers). The second objective was to make a memorable advert for viewers.
I think, looking at the edited finished advert, that we have achieved what we set out to do. We raised awareness of the product and created advertising that would help people remember it.
We planned all the aspects of our video very thoroughly. From raising a storyboard, booking equipment, sourcing a suitable location and booking actors, we followed an agreed plan.
We managed our time well until it came to shooting the video. The main problem, apart from the Easter holidays, was booking the suitable location, booking the camera equipment because demand was high and finding suitable time for the actors. This delayed filming by 2 weeks. I think we could have overcome this by ensuring that all bookings were made earlier.
As a group we was quite successful in meeting major deadlines. I personally struggled with meeting some deadlines due to volume of work.
I felt that I worked well within my team. We managed to agree on the main objectives and what we would include in the advert as we each got to choose some scenes from our own storyboard to go in the main one. We each had individual tasks but we were able to consult with each other just incase we had problems.
In my team there were 4 members; Myself, Rianna, Amber and Elliot. Amber and I sourced the location and I booked the camera for Friday 18th May 2012. Elliot also booked the actors. Rianna supplied the broken drawer units and also did the filming. We did not swap jobs and therefore had the same roles throughout the course. We held regular meeting which were minuted to account for the progress of our tasks.
My group was well organised during the planning and preparation stages. We researched existing adverts, such as Go Compare and the Meercat car insurance advert to see what elements made them successful.
We prepared a clear storyboard and this helped us plan props, equipment and location.
Once filming began it was very successful. We looked at the initial video but due to noticeable problems in scenes 1 and 5 it was decided to re-shoot them. The problem in scene 1 was a cluttered backdrop which was more noticeable on film than location. The problem in scene 5 was camera shake when zooming in on the price of the product.
Apart from the problems mentioned above filming went very smoothly. There was also no problems during editing.
During this project I have learnt to manage my time more efficiently. I now understand the importance of making bookings well in advance so that important parts of the production happen at the same time, e.g Location and camera equipment being available at the same time.
We filmed two adverts. The full length advert was 0:55 seconds and the abridged version was 0:24 seconds.
I think this advert was very effective in showing that the drawer unit was a modern efficiant storage system that was reasonably priced. It's weakness was there was nothing to make the advert memorable such as a catchy tune or a slogan. If I was to repeat the project again I would rectify this.
We received favourable comments about our advert, however, some people mentioned the fact that two males were used as opposed to one male and one female. Another comment we recieved was that it may seem too childish as we said they were 'Magic Drawers' and that would not appeal to our target audience which is 20-30. In fact some potential customers may distrust the product because of this.
I think that the inclusion of a catchy slogan or a jingle would help to make the advert more memorable. The use of a voice over to emphasise the main selling points would be useful. These are sometimes viewed as irritating but do stick in the viewers head and are remembered. For example, Go Compare advert.
Our advert was shorter compared with a similar professional product. It did not contain music or voiceovers. We did demonstrate the effiency of the product by putting things in the drawers. There was a variety of shots used which would compare favouribly with a professional product.
The advert does raise awareness of the product and shows how modern, streamline and useful they are. From this point of view it does satisfy the client's needs and promotes his product.
Our advertisement was original, in that we designed our own storyboard and did not copy any existing advertisments. We looked at other advertisements for ideas for filming and adapted these for our own product.
We made full use of appropriate techniques. We started with a storyboard and then insured that we had all the parts of the storyboard to produce the advertisement. This inclued location, equipment, actors, props and mise-en-scene. Post filming we viewed the advertisement and decided to re-shoot scenes we felt were inadequate. We produced a full version and a abridged version of the product.
We considered the legal and ethical requirements of producing our advertisement by following health and safety procedures during filming. This included safety of location, safety of the actors and film crew and correct handling of equipment. We considered the time of filming and the length of time the actors would be required. Adequate breaks were included in the filming schedule. Both actors were 17 years old and parental consent was not required.
Overall, the quality of the advertisement was good and promoted 'Blockmeister Drawers' in a positive way. The advert used a variety of camera angles and shots to make it interesting. The script was well delivered by the actors and conveyed the message to the audience.
During the production of this advertisement some of the crew were absent. This could of been avoided by scheduling furturing in advance. Likewise filming was delayed due to over booking of equipment and locations. The advertisment would have benefitted from voice overs, music and titles to make the brand name more prominent and make the advertisement more memorable. These could have been noted on the script at a relevent time.
No comments:
Post a Comment